IBP Launches New Website and Visual Identity – Aims to Attract More International Brands

IBP Scandinavia launches a new website and updated visual identity to more clearly reflect the company’s growth and strengthen its position as a strategic growth partner for international consumer brands looking to enter the Nordics.

“We are growing and need an identity and website that reflects our unique position in the market, making it easy to understand our offering and to get in touch quickly,” says Simon Shahram, Marketing Manager at IBP Scandinavia.

IBP Scandinavia today represents several international premium brands in the Nordics, including Baby Brezza, Owlet and UPPAbaby. The new website is aimed primarily at international brand owners looking to establish or grow their presence in the Nordics.

“We want to show that IBP offers significantly more than traditional distribution. By combining local marketing expertise, unique channel strategies where we activate influencers and affiliate networks, and by taking full responsibility, we build demand from the ground up.”

The visual identity and website are designed to signal the Nordics, with calm colours. Information about IBP’s offering within distribution, marketing and after-sales is presented clearly and simply.

For the company’s other target groups — retailers and consumers — it is easy to find further information, such as a brand partner’s website or contact details.

“We are our brands’ extended arm in the market, which also means a personal relationship — something we want to highlight. It should be easy to get in touch.”

IBP receives ongoing enquiries from international brands interested in growing in the Nordics.

“Enquiries have increased since the soft launch in March. The new identity more clearly reflects our position and how we create value. We will be taking on more premium brands and continuing the growth journey,” says Simon Shahram.

IBP Scandinavia’s website: https://ibpscandinavia.se/

For more information, contact:
Said Saharkhiz, CEO and founder, said@ibpscandinavia.se

IBP Scandinavia markets and distributes innovative products in Sweden, Norway, Denmark and Finland. The company holds the rights to international brands such as Baby Brezza, UPPAbaby and Owlet. Headquartered in Gothenburg, the company has a turnover of approximately SEK 40 million. ibpscandinavia.se