March 26, 2026
IBP Scandinavia’s CEO Keynote Speaker at Baby Brezza’s Global Partner Conference in Bangkok
Topic
IBP Scandinavia’s co-founder and CEO Said Saharkhiz is invited as a speaker at Baby Brezza Global Family Reunion 2026, held on 24–25 March at JW Marriott Hotel in Bangkok. The conference brings together Baby Brezza’s global partners to discuss growth, marketing strategies and future opportunities for the brand.
“IBP today has the highest market penetration for the brand globally and is highlighted as an example of how a broad and integrated go-to-market strategy can create strong growth,” says Said Saharkhiz, CEO of IBP Scandinavia.
The invitation is a recognition of IBP Scandinavia’s success as Baby Brezza’s Nordic distribution partner. IBP’s experience is not limited to simply selling products in stores.
“We build an ecosystem around the product, where our presence in the channels it is sold in provides both inspiration and confidence. When the right channels are combined with a strong presence in stores and local relevance, we strengthen both the brand and sales.”
Said will share, among other things, how pharmacies as a channel have become an important avenue for both credibility and sales, and how a broader, more integrated go-to-market strategy has helped the company create growth for the brand.
“The strategy combines traditional baby retail with channels such as pharmacies, direct-to-consumer online sales (D2C), activating retailers and local influencer marketing.”
The conference brings together Baby Brezza’s international network of distributors and partners and serves as a platform for sharing insights, strategies and success stories from different markets.
Where: Bangkok, Thailand, JW Marriott Hotel
When: 24–25 March
For more information, contact:
Said Saharkhiz, CEO and founder, said@ibpscandinavia.se
Fredrik Lagerström, press contact, 0706-49 68 55, fredrik.lagerstrom@awareness.se
IBP Scandinavia markets and distributes innovative products in Sweden, Norway, Denmark and Finland. The company holds the rights to international brands such as Baby Brezza, UPPAbaby and Owlet. Headquartered in Gothenburg, the company has a turnover of approximately SEK 40 million. ibpscandinavia.se
Keep exploring
Swedish distributor IBP Scandinavia signs an agreement with Danish group Matas as a new sales channel for the Danish market. One of the first products in the range will be…
IBP Scandinavia is both a marketing agency and a distributor, and has succeeded in transforming a difficult-to-change industry. The company has become the largest distributor of baby tech products in…
Emotions ran high when Said Saharkhiz and his wife had just had their first child. One night, as Said fell asleep standing with his forehead leaning against the microwave, he…
Interested in
partnering with us?
