IBP Scandinavia: “30 Percent Growth and More to Come”
Distributor IBP Scandinavia increased its turnover by 30 per cent in 2024 and reached a profitability of almost 17 per cent. Demand for the company’s products is strong and several…
May 6, 2026

UPPAbaby’s Vista V3 wins “Best Double Pram 2025” from Foreldresiden, one of Norway’s leading websites for parents and children’s products.
“The award confirms UPPAbaby’s consistent focus on quality, safety and innovation,” says Said Saharkhiz, CEO of IBP Scandinavia, which serves as distributor and represents UPPAbaby’s brand in the Nordic market.
Foreldresiden highlighted the Vista V3’s flexibility, user-friendly design and long lifespan. The test evaluated 16 different double prams to find the 2025 winner.
Summary: “Exceptionally well-received and user-friendly double pram that elevates the classic pram style to new heights.”
The Vista V3 is a double pram that combines style with functionality, delivering high build quality. Its flexibility and advanced construction make it equally suited to tough terrain as to a city buggy chassis.
Foreldresiden is one of Norway’s largest websites for parents and children’s products, offering expert-reviewed articles, guides and tests of various parent-relevant products — for toddlers, babies and children.
Read more at foreldresiden.no
UPPAbaby is a premium brand for prams, car seats and accessories designed to suit all parents’ and children’s needs. IBP Scandinavia represents UPPAbaby in the market, serving as distributor for distribution, marketing and after-sales.
For more information, contact: Said Saharkhiz, CEO and founder, said@ibpscandinavia.se
IBP Scandinavia markets and distributes innovative products in Sweden, Norway, Denmark and Finland. The company holds the rights to international brands such as Baby Brezza, UPPAbaby and Owlet. Headquartered in Gothenburg, the company has a turnover of approximately SEK 40 million. ibpscandinavia.se
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