In 2025, IBP took on an exciting challenge: to introduce UPPAbaby, the premium American stroller and baby gear brand, to the Nordic market. Known worldwide for combining smart design with…
IBP, a leading distributor of consumer products in the Nordic market, is proud to announce a new partnership with NovaTime, the innovative smartwatch brand redefining wearable technology for active and…
Sweden is evolving quickly in multiple areas. For companies, understanding what Swedes care about—economically, socially, environmentally—is essential to staying relevant. Below are several trends shaping Sweden in 2025-2026. Inflation &…
As parents, we know that feeding time is one of the most important (and sometimes most stressful) parts of the day. That’s why we’re excited to share that Baby Brezza…
In 2025, IBP took on an exciting challenge: to introduce UPPAbaby, the premium American stroller and baby gear brand, to the Nordic market. Known worldwide for combining smart design with…
Parents across the Nordics are constantly looking for ways to save time while still giving their children the healthiest start in life. That’s why we’re excited to share that Baby…
While much of the Nordic region is experiencing slow population growth, two countries stand out when it comes to the future of the baby market: Denmark and Iceland. Forecasts show…
Steady growth in baby care products The market for baby toiletries and diapers is growing slowly but steadily. Between 2022 and 2027, the Nordic market is expected to increase by…
For decades, baby products have been dominated by soft pastels, light blues, and gentle pinks. But as we look toward 2026, the design language of the baby segment is shifting.…
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