Demand generation built into distribution
We help premium brands win in the Nordics by building consumer pull first, then scaling retail with confidence. One partner, one plan, one accountable team.
Top-of-mind in the Nordics
Traditional distributors wait for retail to create demand through promotions. That approach breaks for premium products that need education and trust. IBP does the opposite. We build consumer demand first through content, creators, PR, and performance marketing. When consumers are already searching and asking for your product, retail becomes a multiplier, not the engine.
The result? Your brand becomes embedded in the minds of Nordic Prime Life Stage Consumers & Modern Established Achievers.
The goal? Stronger brand equity, faster sell-through, and less reliance on discounting.
Creators power the message. Performance scales the demand .
We combine two strengths into one growth loop. Influencers build trust and explain the value in a way ads alone cannot. Performance marketing takes what works, turns it into always-on demand, and scales it across Sweden, Norway, Denmark, and Finland.
- Creators generate belief – education, social proof, and premium positioning
- Performance generates volume – controlled scaling, consistency & conversion.
- Together – faster learning, stronger efficiency, and less reliance on discounting
Performance Marketing
IBP’s performance marketing turns proven messages into predictable demand across the Nordics. We drive consumers to the right touchpoints – D2C, retail partners, and marketplaces – while keeping positioning consistent in every market.
We also run co-branded campaigns with retailers, designed to amplify each other. The goal is simple: build consumer pull first, then let retail capture the upside.
- Scale winning messages across all Nordic markets
- Connect D2C demand to retail sell-through
- Brand-safe execution, always aligned with guidelines
The influencer engine behind Nordic growth
No other Nordic distributor matches our creator scope and execution. We activate 345+ creators yearly across micro, mid-tier, macro, and A-list, with deep local market understanding in every Nordic country. Creators are where premium brands earn trust. We use that trust to educate the market, accelerate awareness, and generate demand that performance marketing can scale.
Our in-house methodology
1. Seed products and activate paid collaborations
2. Identify winners and build long-term relationships
3. Turn top content into scalable paid creative
4. Extend reach through your owned channels and retailer partners
5. Amplify with marketing partners and premium publishers
5. Reinforce launches through PR and premium publishers
This creates a flywheel: creator trust drives demand, demand drives conversion, and conversion funds more content.
Natural synergy between marketing efforts
Because we run both creators and performance in-house, everything connects. Winning creators become affiliates. Winning UGC becomes paid creative. Insights from D2C and customer service feed the next briefs – so every cycle gets sharper.
Everything connects.
Affiliate growth. End-to-end. In-house.
Affiliates give your brand consistent visibility at key decision moments – from premium publishers to comparison sites and editorial placements. We manage relationships, incentives, and content placements in-house to ensure quality, brand alignment, and long-term performance.
Our affiliate channel also connects directly to our creator engine: top creators can be converted into high-performing affiliates, extending impact beyond the initial activation.
Always-on demand, with brand control.
Reach consumers through the right Nordic channels
Through established partnerships with respected Nordic companies, your brand reaches consumers at the optimal stage of the buying journey. While we have deep experience in baby and family segments, IBP’s methodology is adaptable to all consumer categories.
A selection of our partners:
Together, they strengthen the same demand engine – creators build belief, performance scales it, partners reinforce trust.
Your next chapter begins here with us.
Want to enter a new market or grow your brand in the Nordics? Get in touch.
