Your brand. Our distribution network. Nordic growth.
A select group of international brands trust IBP to own their Nordic growth. Here’s who.
Brands we have proudly partnered with
International brands that have chosen IBP to build their Nordic presence.
Baby Brezza is the global leader in innovative baby feeding appliances. Scandinavia is their #1 market worldwide – out of 150+ countries. We launched them in 2016, sold out European inventory in three months, and built a demand engine that delivers 23% avg YoY sales growth. 31% during 2025.
Premium strollers require premium positioning. We are introducing UPPAbaby to the Nordic market through targeted influencer activations and retail partnerships that match their brand standards.
FDA & CE medically certified baby monitoring meets Nordic parents with Owlet. We handle consumer trust through education, and drive demand through our creator network and paid media. Scaling both retail and direct channels.
A full-service partner.
From shelf to doorstep.
Faster market entry
Strong retail relationships. We get your on the market faster than building from scratch.
Unified operations
D2C + Retail under one roof. No fragmented processes, no finger-pointing between partners.
Content-led growth
900+ influencers. In-house performance marketing. We create demand – not just distribution.
Local market expertise
Four countries, four languages, four consumer profiles. We know the differences.
Scalable infrastructure
Launch with one SKU or an entire product line. Our operations scale with your growth.
Answers to the most frequently asked questions
Most brands struggle in the Nordics when the distributor setup is purely retailer-led: the distributor waits for demand, then tries to “create” it with promotions and seasonal activity. That can work for low-consideration commodities, but it fails for premium products that require education, trust, and multiple touchpoints.
Global brands that apply US-centric marketing tactics may also find messaging doesn’t resonate. We run a different model:
- Demand-first: we build consumer pull through D2C, creator marketing, and paid performance.
- Education-led: we shorten the learning curve with a localized approach together with always-on testing.
- Retail as a multiplier: once demand exists, retail activation becomes efficient, not dependent on discounting.
This is highly dependent on the complexity of your brand. Generally once we have concluded brand onboarding and aligned on logistics, purchasing, GTM’s and localisation frameworks – the time to activation in D2C and retail are typically short. We can accelerate this for brands with existing European inventory.
We can advise end to end. CE marking, local safety standards, country-specific requirements across all four Nordic markets. You focus on product; we advise and guide you on compliance.
We always execute within your brand guidelines and provide recurring reporting on performance, brand health, and customer feedback.
Separate partners means fragmented accountability. When marketing blames distribution and distribution blames marketing, your brand suffers. We own the entire funnel – from awareness to purchase and after sale support. One team, one P&L, one point of contact.
Sweden, Norway, Denmark, and Finland. Consumers with the highest purchasing power in Europe. We operate with localized execution in each market – not a one-size-fits-all Nordic approach
Ready to scale your brand in the Nordics?
Get in touch to explore potential synergies – discuss entry strategy, retail fit, and growth plan.
IBP Scandinavia is the leading distributor and marketer of premium baby products in the Nordics, representing brands like Baby Brezza, UPPAbaby, and Owlet. We combine established retail relationships with proven marketing capabilities to help international brands succeed in the region.
