We built Nordic babytech’s #1 distribution engine.
Now we’re scaling it.
In 2016, two founders approached Baby Brezza with a pitch: let us build your Nordic market differently. Three months later, we’d sold out their entire European inventory. Today, Sweden is Baby Brezza’s best-performing market worldwide – out of 170+ countries.
Established in 2016, IBP Scandinavia has grown to become the largest strategic distributor of premium baby products in the Nordics, representing prominent international brands including Baby Brezza, UPPAbaby, and Owlet. We maintain oversight compliance matters and are well-versed in the applicable safety regulations for each country within the Nordics.
Read more about our brands here.
IBP is dedicated to scaling international brands across the Nordic countries. With deep market expertise, in-house marketing capabilities, and trusted retail partnerships, we provide brands with the go-to-market execution necessary to succeed in the region.
We don’t just distribute products. We create demand.
The team
A senior management team with 20+ years combined experience in Nordic retail, distribution, and marketing.
CEO
Said Saharkhiz
Serial entrepreneur with a background in financial controlling. Said co-founded IBP after experiencing the parenting pain point firsthand, now driving brand partnerships, overall strategy and operations.
Sales director
Behzad Rahimi
Commercial strategist with 20+ years experience in business development across leading CE and baby brands in the Nordics. Co-founded IBP and leads sales and commercial strategy.
Marketing Director
Simon Shahram
Entrepreneurial marketing strategist. Owns marketing operations & brand strategies. Develops full-funnel growth tactics in PR, influencer/creator programs, performance marketing & D2C.
Influencer
& Affiliate Manager
Delli Holmblad
Entrepreneurial growth operator leading our influencer and affiliate channels. Manages IBP’s Nordic creator network and owns creator partnerships end-to-end.
Press
Get the most recent updates and announcements from IBP, available in our press room.
Said Saharkhiz, CEO
said@ibpscandinavia.se
Fredrik Lagerström, Press Contact
fredrik.lagerstrom@greatness.se
The story of IBP Scandinavia
IBP Scandinavia was founded in 2016 by entrepreneurs Said Saharkhiz and Behzad Rahimi, driven by a dream and a strong entrepreneurial instinct. They approached the international baby brand Baby Brezza with the ambition of becoming their distributor in the Nordic region.
Just three months after signing the agreement, IBP had sold Baby Brezza’s entire European inventory. Today, IBP is Baby Brezza’s most successful partner worldwide in terms of market penetration. With a proven and exceptional process in distribution, marketing, sales, and compliance, IBP can help bring any international brand into the Nordic market.
IBP Scandinavia also maintains full oversight of legal, and compliance matters and is well-versed in the applicable safety regulations for each country within the Nordics.
“We consider ourselves an extension of the brand owners’ operations, what we refer to as a Brand Partner. IBP is committed to delivering excellence in everything from distribution and marketing to sales and after-sales service,”
Said Saharkhiz, CEO and CO-Founder, IBP Scandinavia
In addition to Baby Brezza, IBP Scandinavia is the regional partner for baby monitor company Owlet and premium stroller manufacturer UPPAbaby. IBP has built a strong customer base in the innovative baby-tech segment and operates a proven, scalable process for market expansion across the Nordic countries. IBP serves international brands seeking to establish and grow their presence in the Nordic region, while preserving the strength and integrity of their brand.
“We are highly selective in choosing the brands we collaborate with. The product must be unique and innovative, serve an important function, and have a clearly defined market in the Nordic“
BEHZAD RAHIMI, SALES DIRECTOR and CO-Founder, IBP Scandinavia
Your next chapter begins here with us.
Want to enter a new market or grow your brand in the Nordics? Get in touch.
