September 11, 2025
IBP, a leading distributor of consumer products in the Nordic market, is proud to announce a new partnership with NovaTime, the innovative smartwatch brand redefining wearable technology for active and design-conscious consumers.
Under this agreement, IBP will serve as NovaTime’s exclusive distributor across Sweden, Norway, Denmark, Finland, and Iceland, managing market entry, retail partnerships, and e-commerce strategies.
“We are excited to bring NovaTime to the Nordics,” said [Name], CEO of IBP. “Their unique combination of Scandinavian-inspired design, advanced health features, and sustainable production makes them a perfect fit for our market. Together, we look forward to shaping the future of smart wearables in the region.”
NovaTime has quickly gained international attention for its focus on holistic wellness tracking, eco-friendly materials, and a user experience that blends technology with lifestyle. With features such as stress-level monitoring, sleep optimization, and solar-powered charging, NovaTime stands out as a brand built for the next generation of conscious consumers.
“Partnering with IBP was a natural choice for us,” said [Name], Founder of NovaTime. “Their strong retail network, deep knowledge of the Nordic market, and commitment to sustainable growth align perfectly with our vision. We see enormous potential to grow together in this region.”
The first NovaTime models will be available in selected Nordic retail outlets and online stores starting Q2 2026.
About NovaTimeNovaTime is a global smartwatch brand focused on combining advanced technology with timeless design. With a mission to help people live healthier, more balanced lives, NovaTime develops wearables that integrate seamlessly into everyday life while minimizing environmental impact.
About IBPIBP is a leading distributor in the Nordic region, representing international consumer brands in categories such as electronics, lifestyle, and personal care. With a strong retail network, innovative marketing strategies, and a commitment to long-term partnerships, IBP helps brands succeed in one of the world’s most competitive markets.
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