From Pastels to Bold Colors: Baby Product Design Trends for 2026

For decades, baby products have been dominated by soft pastels, light blues, and gentle pinks. But as we look toward 2026, the design language of the baby segment is shifting. Parents in the Nordics are increasingly choosing bold, gender-neutral colors that reflect individuality, inclusivity, and modern aesthetics.

Instead of only powder pink and baby blue, we’re seeing tones like deep golden yellow, forest green, morning glory blue, and warm terracotta appear in strollers, toys, and nursery products. These palettes not only stand out visually but also give parents the freedom to create stylish environments that grow with their children.

Key drivers behind this trend include:

• Inclusivity: A move away from traditional gender coding in colors.
• Design-minded parents: Millennials and Gen Z parents seek products that blend with their home interiors.
• Sustainability: Strong, timeless colors mean products can be reused and passed down across siblings.

For distributors, this trend represents an opportunity to broaden assortments and highlight products that break away from tradition. Offering collections in bold yet versatile palettes can attract new customer groups and position brands as forward-thinking.

The baby segment in 2026 will not just be about function—it will also be about expression, style, and modern design.